:root {
  color-scheme: light;
  --bg: #ffffff;
  --ink: #16171d;
  --ink-soft: #61636f;
  --ink-faint: #93959f;
  --line: #e3e4ea;
  --line-soft: #ececf0;
  --zebra: #f6f6f8;
  --accent: #61636f;
  --accent-dark: #16171d;
  --accent-soft: #f6f6f8;
  --accent-line: #e3e4ea;
}

* { box-sizing: border-box; }

body {
  margin: 0;
  background: #ffffff;
  color: var(--ink);
  font-family: "IBM Plex Sans", system-ui, -apple-system, sans-serif;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: 980px; margin: 0 auto; padding: 44px 28px 64px; }
header { margin-bottom: 30px; }
.brand { display: flex; align-items: center; gap: 10px; margin-bottom: 18px; }
.brand-logo { display: block; width: 26px; height: 26px; object-fit: cover; border-radius: 4px; }
.brand-name { color: var(--ink-soft); font-size: 12.5px; font-weight: 600; letter-spacing: 0.01em; }
.overline { margin: 0 0 8px; color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 11px; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; }
h1 { margin: 0 0 6px; font-size: 19px; font-weight: 600; letter-spacing: -0.01em; line-height: 1.3; }
.dek { max-width: 62ch; margin: 0; color: var(--ink-soft); font-size: 13px; line-height: 1.55; }

.stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); margin-bottom: 40px; }
.stats .stat:first-child { padding-right: 32px; }
.stats .stat + .stat { padding-left: 32px; }
.stat-label { margin: 0 0 6px; color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 10px; letter-spacing: 0.05em; text-transform: uppercase; }
.stat-value { margin: 0; font-family: "IBM Plex Mono", monospace; font-size: 21px; font-variant-numeric: tabular-nums; font-weight: 600; }

.ledger { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); }
.column { min-width: 0; }
.ledger .column:first-child { padding-right: 32px; }
.ledger .column + .column { padding-left: 32px; border-left: 1px solid var(--line); }
.col-head { display: flex; align-items: baseline; justify-content: space-between; gap: 12px; padding-bottom: 9px; border-bottom: 1px solid var(--line); }
.col-head h2 { margin: 0; font-size: 13.5px; font-weight: 600; }
.tally { color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 11px; font-variant-numeric: tabular-nums; white-space: nowrap; }

.table-head, .row { display: grid; grid-template-columns: 20px minmax(0, 1fr) 78px 56px; gap: 10px; }
.table-head { padding: 7px 0; border-bottom: 1px solid var(--line); color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 10px; letter-spacing: 0.05em; text-transform: uppercase; }
.table-head span:last-child { text-align: right; }
.rows { margin: 0; padding: 0; list-style: none; }
.row { align-items: center; padding: 5px 0; border-bottom: 1px solid var(--line-soft); }
.row:last-child { border-bottom: 0; }
.row:nth-child(even) { background: var(--zebra); }
.rank { color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 11px; font-variant-numeric: tabular-nums; text-align: right; }
.name, .agency { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.name { display: block; font-size: 13px; font-weight: 500; }
.agency { color: var(--ink-soft); font-size: 12px; }
.value { font-family: "IBM Plex Mono", monospace; font-size: 13px; font-variant-numeric: tabular-nums; font-weight: 600; text-align: right; white-space: nowrap; }

.example-note { margin: 16px 0 7px; color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 10px; letter-spacing: 0.05em; text-transform: uppercase; }
.evidence-image { display: block; width: 100%; aspect-ratio: 16 / 9; object-fit: contain; border: 1px solid var(--line); border-radius: 7px; background: #16171d; box-shadow: 0 10px 28px rgba(22, 23, 29, .08); filter: grayscale(1); }

@media (max-width: 760px) {
  .ledger, .stats { grid-template-columns: 1fr; }
  .ledger .column:first-child { padding-right: 0; }
  .ledger .column + .column { margin-top: 24px; padding: 24px 0 0; border-top: 1px solid var(--line); border-left: 0; }
  .stats .stat:first-child { padding-right: 0; padding-bottom: 16px; }
  .stats .stat + .stat { padding-top: 0; padding-left: 0; }
}

@media (max-width: 640px) {
  .wrap { padding: 32px 18px 48px; }
  .decision-section { margin-right: -18px; margin-left: -18px; padding-right: 18px; padding-left: 18px; }
}
@media (max-width: 420px) { .table-head, .row { grid-template-columns: 18px minmax(0, 1fr) 68px 52px; gap: 7px; } .agency { font-size: 11px; } }

/* Proposal presentation */
.proposal-page { padding-top: 34px; }
.proposal-hero { margin-bottom: 0; padding: 10px 0 38px; border-bottom: 1px solid var(--line); }
.proposal-hero .brand { margin-bottom: 36px; }
.proposal-hero .brand-logo { width: 38px; height: 38px; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1fr) 270px; gap: 64px; align-items: end; }
.proposal-hero h1, .decision-section h1 { max-width: 650px; margin: 0; font-size: clamp(34px, 5vw, 54px); line-height: 1.02; letter-spacing: -0.04em; }
.hero-dek { max-width: 62ch; margin: 16px 0 0; color: var(--ink-soft); font-size: 15px; line-height: 1.6; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 9px; margin-top: 24px; }
.primary-action, .secondary-action { display: inline-flex; align-items: center; justify-content: center; min-height: 38px; padding: 9px 14px; border: 1px solid var(--ink); color: var(--ink); font-size: 12.5px; font-weight: 600; text-decoration: none; }
.primary-action { border-color: var(--accent-dark); color: #fff; background: var(--accent-dark); }
.secondary-action { border-color: var(--accent-line); color: var(--accent-dark); background: #fff; }
.proposal-summary { border-top: 1px solid var(--ink); }
.proposal-summary p { display: flex; align-items: baseline; justify-content: space-between; gap: 16px; margin: 0; padding: 9px 0; border-bottom: 1px solid var(--line-soft); }
.proposal-summary span { color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 9.5px; letter-spacing: .04em; text-transform: uppercase; }
.proposal-summary strong { font-family: "IBM Plex Mono", monospace; font-size: 12px; font-weight: 600; white-space: nowrap; }

.proposal-nav { position: sticky; z-index: 5; top: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin-bottom: 58px; border-bottom: 1px solid var(--line); background: rgba(255,255,255,.96); backdrop-filter: blur(12px); }
.proposal-nav a { padding: 14px 8px; color: var(--ink-soft); font-size: 11px; font-weight: 500; text-align: center; text-decoration: none; }
.proposal-nav a + a { border-left: 1px solid var(--line-soft); }
.proposal-nav span { margin-right: 5px; color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 9px; }
.proposal-nav a:hover { color: var(--accent-dark); background: var(--accent-soft); }

.pitch-section { padding: 0 0 64px; scroll-margin-top: 52px; }
.pitch-section + .pitch-section { padding-top: 52px; border-top: 1px solid var(--line); }
.section-intro { margin-bottom: 30px; }
.section-intro h1 { margin-bottom: 7px; font-size: 25px; letter-spacing: -0.025em; }
.section-intro .dek strong { color: var(--ink); }
.pitch-section > .section-intro .overline { color: var(--accent); }
.offer-ledger .column:last-child .col-head { border-color: var(--accent-line); }
.offer-ledger .row:nth-child(odd) { background: #ffffff; }
.offer-ledger .row:nth-child(even) { background: var(--zebra); }
.creator-value { color: var(--accent-dark); }
.milestone-heading { display: flex; align-items: baseline; justify-content: space-between; gap: 24px; margin-top: 36px; padding-top: 18px; border-top: 1px solid var(--line); }
.milestone-heading .overline { margin: 0; color: var(--accent); }
.milestone-heading > p:last-child { margin: 0; color: var(--ink-soft); font-size: 12px; }
.earnings-path { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin-top: 14px; border: 1px solid var(--accent-line); }
.earnings-path article { position: relative; min-width: 0; padding: 17px 15px; background: linear-gradient(180deg, #fff, #f7f7f8); }
.earnings-path article + article { border-left: 1px solid var(--accent-line); }
.earnings-path article:not(:last-child)::after { content: "→"; position: absolute; z-index: 1; right: -9px; top: 50%; width: 18px; height: 18px; margin-top: -9px; color: var(--accent); background: #fff; font-family: "IBM Plex Mono", monospace; font-size: 12px; line-height: 18px; text-align: center; }
.earnings-path span, .earnings-path strong, .earnings-path small { display: block; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.earnings-path span { margin-bottom: 7px; color: var(--accent); font-family: "IBM Plex Mono", monospace; font-size: 9px; letter-spacing: .04em; text-transform: uppercase; }
.earnings-path strong { font-family: "IBM Plex Mono", monospace; font-size: 17px; font-weight: 600; }
.earnings-path small { margin-top: 4px; color: var(--ink-faint); font-size: 10px; }
.offer-note { display: grid; grid-template-columns: 180px minmax(0, 1fr); gap: 24px; margin-top: 32px; padding: 18px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.offer-note strong { font-size: 13px; }
.offer-note p { margin: 0; color: var(--ink-soft); font-size: 12.5px; line-height: 1.55; }

.reason-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line); }
.reason-grid article { padding: 22px 24px 0 0; }
.reason-grid article + article { padding-left: 24px; border-left: 1px solid var(--line); }
.reason-grid span { display: grid; place-items: center; width: 28px; height: 28px; border-radius: 50%; color: var(--accent-dark); background: var(--accent-soft); font-family: "IBM Plex Mono", monospace; font-size: 10px; }
.reason-grid h2 { margin: 14px 0 7px; font-size: 15px; line-height: 1.35; }
.reason-grid p { margin: 0; color: var(--ink-soft); font-size: 12.5px; line-height: 1.55; }

.case-studies { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 48px; }
.case-study { min-width: 0; padding-top: 18px; border-top: 1px solid var(--ink); }
.case-heading { display: flex; align-items: flex-start; justify-content: space-between; gap: 20px; }
.case-heading .overline { margin-bottom: 4px; }
.case-heading h2 { margin: 0; font-size: 20px; }
.growth { color: var(--accent-dark); font-family: "IBM Plex Mono", monospace; font-size: 20px; font-weight: 600; }
.growth small { display: block; margin-top: 2px; color: var(--ink-faint); font-size: 8.5px; font-weight: 500; letter-spacing: .05em; text-align: right; text-transform: uppercase; }
.case-metrics { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin: 22px 0 30px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.case-metrics p { min-width: 0; margin: 0; padding: 12px 9px 12px 0; }
.case-metrics p + p { padding-left: 9px; border-left: 1px solid var(--line-soft); }
.case-metrics span, .case-metrics strong { display: block; }
.case-metrics span { margin-bottom: 5px; color: var(--ink-faint); font-family: "IBM Plex Mono", monospace; font-size: 8.5px; letter-spacing: .03em; text-transform: uppercase; }
.case-metrics strong { overflow: hidden; font-family: "IBM Plex Mono", monospace; font-size: 13px; text-overflow: ellipsis; white-space: nowrap; }
.case-table-title { margin-top: 0; }

.decision-section { margin-right: -24px; margin-left: -24px; padding: 58px 24px 18px; border-top: 2px solid var(--accent-dark); background: linear-gradient(180deg, var(--accent-soft) 0, rgba(246,246,248,.52) 38%, #fff 100%); scroll-margin-top: 52px; }
.decision-section > .overline { color: var(--accent); }
.decision-grid { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(260px, .65fr); gap: 64px; align-items: end; }
.decision-steps { border-top: 1px solid var(--accent-dark); }
.decision-steps p { display: grid; grid-template-columns: 22px minmax(0, 1fr); gap: 8px; margin: 0; padding: 10px 0; border-bottom: 1px solid var(--line-soft); color: var(--ink-soft); font-size: 12px; }
.decision-steps span { display: grid; place-items: center; width: 20px; height: 20px; border-radius: 50%; color: var(--accent-dark); background: #fff; font-family: "IBM Plex Mono", monospace; font-size: 9px; }
.back-link { margin-top: 12px; }
.proposal-footer { display: flex; justify-content: space-between; gap: 20px; margin-top: 54px; padding-top: 14px; border-top: 1px solid var(--accent-line); color: var(--accent-dark); font-family: "IBM Plex Mono", monospace; font-size: 9.5px; text-transform: uppercase; }

@media (max-width: 760px) {
  .hero-grid, .decision-grid { grid-template-columns: 1fr; gap: 32px; }
  .proposal-hero .brand { margin-bottom: 28px; }
  .proposal-summary { max-width: none; }
  .proposal-nav { margin-bottom: 42px; overflow-x: auto; }
  .proposal-nav a { min-width: 106px; }
  .reason-grid, .case-studies { grid-template-columns: 1fr; }
  .reason-grid article { padding: 20px 0; border-bottom: 1px solid var(--line-soft); }
  .reason-grid article + article { padding-left: 0; border-left: 0; }
  .case-studies { gap: 40px; }
  .milestone-heading { display: block; }
  .milestone-heading > p:last-child { margin-top: 7px; }
  .earnings-path { grid-template-columns: 1fr; }
  .earnings-path article + article { border-top: 1px solid var(--accent-line); border-left: 0; }
  .earnings-path article:not(:last-child)::after { content: "↓"; right: auto; bottom: -9px; left: 15px; top: auto; margin-top: 0; }
  .offer-note { grid-template-columns: 1fr; gap: 7px; }
}

@media (max-width: 420px) {
  .proposal-page { padding-top: 24px; }
  .proposal-hero h1, .decision-section h1 { font-size: 34px; }
  .hero-actions a { width: 100%; }
  .proposal-nav { grid-template-columns: repeat(4, 106px); }
  .section-intro h1 { font-size: 22px; }
  .case-metrics { grid-template-columns: 1fr; }
  .case-metrics p + p { padding-left: 0; border-top: 1px solid var(--line-soft); border-left: 0; }
}
